Alessandro Michele reveals his first campaign for Gucci and it’s as dreamy and beautiful as we hoped


Months after becoming the creative director of Gucci, Alessandro Michele has revealed his first campaign for the luxury brand. In the campaign shot by Glen Luchford, models Lia Pavlova, Tessa Bruinsma, Tobias Lundh, and Sven de Vries take to the streets of Los Angeles in dreamy ‘70s inspired clothing. Models sport ruffled dresses, pussy-bow blouses and floral suits as they explore the streets and subways of the City of Angels. We also see some unmistakably Gucci pieces like horsebit loafers and double G belts.

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The campaign offers an interesting contrast between the dreamy, vintage inspired outfits of the models and the more traditionally dressed city dwellers in the background. Street fashion and urban life definitely appear to be on Michele’s radar.

“I wanted to bring my creative vision to life through this advertising campaign, the first one featuring my collections,” Michele told The Huffington Post. “I decided to go back to the streets, as with the Cruise collection I just showed in New York. I believe there is a fluid and organic contamination that exists between the catwalk and the street. Fashion, especially ready-to-wear, is something real, made for everyday and for everyone to express their own creativity and individuality.”
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Vivien is a features writer with over eight years of expertise, specializing in celebrities and fashion. Since 2013, she has contributed to Luxurylaunches, delving deep into celebrity lifestyles and high-end fashion trends. Her pieces capture the essence of luxury, from coveted couture to intriguing collaborations. Beyond her journalistic pursuits, Vivien aspires for sun-soaked moments in St. Tropez, unique Nike Air Max sneakers, and Cartier's timeless Baignoire watch. With a discerning eye and a knack for capturing the opulence of the celebrity world, she remains a trusted voice in the realms of glamour and style.