Dior’s newly renovated flagship in Paris is an edifice of sheer elegance, experiences, and everything Dior.

© Adrien Dirand


It’s difficult to improve perfection, but not impossible! Making a case in point is Dior with iconic 30 Montaigne. After completing a two-year renovation, this legendary hôtel particulier, which first enthralled Christian Dior in 1946, has been emblematic of the luxury house for seventy-five years. The place will now open its doors in a French fashion that is both welcoming and unique as only Dior can be. This one-of-a-kind fashion refuge will imprint our minds as a place like no other from March 6, 2022. “I am extremely pleased and proud to see this extraordinary dream, this outstanding project — which my team and I have carried with all our passion — finally come true,” said Pietro Beccari, chairman and CEO of Christian Dior Couture, in a statement.

© Kristen Pelou

“More than a reopening, 30 Montaigne is a total reinvention, and a living symbol of our DNA: the birth of a realm like no other in the world, where dreams are given free rein and a new, unprecedented page in the history of Dior, fashion — and Paris — can be written.” As one would expect, 30 Montaigne is a 10,000 square-meter space of pure magic. It brings together excellence in fashion, gastronomy, and experiences. The space is highlighted with a gallery devoted to Christian Dior’s first vocation as a gallery owner.

© Kristen Pelou

Gastronomes will be pleased with two restaurants housed in the store, such as Le Restaurant Monsieur Dior and La Pâtisserie Dior, led by French chef Jean Imbert. Complementing the inner beauty successfully are three gardens looking prim and plush, conceptualized by landscape designer Peter Wirtz and architect Peter Marino dotting the premises. Lastly, the La Suite Dior is a special bonus for guests to access the boutique throughout the night.

© Kristen Pelou
© Kristen Pelou
© Kristen Pelou
© Kristen Pelou
© Kristen Pelou
© Kristen Pelou
© Kristen Pelou
© Kristen Pelou
© Kristen Pelou
© Kristen Pelou
© Kristen Pelou
© Kristen Pelou
© Kristen Pelou
© Adrien Dirand
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