SoHo, is one of the favorites with New Yorkers and tourists alike who just cant get enough of its upscale boutiques. Though Fendi might be a little late to pop-up store in SoHo, the Roman luxury house has done extensive research to combine its codes with the mood of the location. The one-of-a-kind concept store at 122 Greene Street will display exclusive products through luxury arcade and vending machines with flashy neon signs #fendisoho in order to grab shoppers attention.
The studio apartment size pop-up store features design elements of natural brick, vintage parquet floors, colorful octane carpet and chandelier. Furniture pieces are made in iron and brass with a natural vintage finish balanced by light-colored and refined leathers and silk velvets, revisited according to the codes of Fendi.
The pop-up store kicked off this month with Petites, including the Petite 2Jours, Petite 3Jours and Mini Peekaboo. Each month until December 31 it will highlight a different theme.