For a good cause? Gwyneth Paltrow’s Goop has unveiled $120 diapers that are studded with gemstones and made with alpaca wool lining.

Via Instagram / @goop

Gwyneth Paltrow has fooled people by announcing Goop’s newest product that created quite a stir on social media- amber-encrusted wool diapers worth $120. The wellness and lifestyle brand that is no stranger to selling ultra-expensive objects took to Instagram to share an image of a highly-impractical and rich-looking, monogrammed, disposable diaper. “Our new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties,” the company, known for bizarre products and advice, wrote. “Infused with a scent of jasmine and bergamot for a revitalized baby.” It created quite the buzz, and followers heatedly commented on the excessiveness of an everyday necessity for babies. That’s precisely what Paltrow was aiming for.

Only days ago, the 49-year-old Oscar winner spoke out against diapers being taxed as a luxury good on CBS Sunday Morning, as per Daily Mail. A company spokesperson clarified later, who told The Post that it was all a stunt to start a conversation on how much diapers cost. “The Diapér is a fake product meant to shine a light on a real problem. It was designed to piss us off,” said Paltrow. She continued. “Because if treating diapers like a luxury makes you mad, so should taxing them like a luxury.” Now that’s some way of getting people’s attention!

Via Instagram / @goop

Goop and the Baby2Baby organization teamed up for the scam and are now accepting donations to support their advocacy efforts and help with the formula shortage and other issues facing families in need, shared New York Post. Those wondering if the Stiliyana Minkovska Birth sill, for $7,500, or the Ouija board costing a whopping $1995 on Goop was also a prank, it is not! Those absolutely unworkable things actually come with astronomical price tags.

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.