French fashion house Jacquemus has installed a rather stylish handbag vending machine in Milan

For those unaware, the Milan Fashion Week is back again after a two-year break! And making the most of the occasion was French fashion house Jacquemus. The marquee recently launched its much-touted pop-up store in the city that dished out the best of style – round the clock! Yes, that’s right!

Located in the courtyard of Palazzo Clerici (a former patrician family’s residence in the city’s Duomo district), the pop-up was apparently designed to work like a vending machine. Commenting on it, the brand posted on Instagram as follows:

Also read -  Not money or an iPhone - This Japanese luxury handbag is made to carry a single watermelon in it

“JACQUEMUS 24/24 » We are opening our new boutique in Milan, all in white with new products! Open 24h/24, from Friday 25th, 10 am until Sunday 27th midnight, without interruption…! Located at Palazzo Clerici, 5 via Clerici, 20121 Milan, Italy.”

Noting further in its stories, the marquee added, “It’s not just about buying it’s also an experience, a concept… the idea is to break the frontiers in the world of luxury. We want you to come in, feel welcome, and have a great experience no matter what you do inside; you can even just pass by and take a picture. this is Jacquemus.’

Also read -  Milan universities to offer unique ‘food design degree

The all-white store showcased items such as Le bob Gadjo bucket hats, Le Bambino bags, and Le sweatshirt Jacquemus, all in matching white, of course. Last year too, Jacquemus had launched a similar pop-up in the Marais district of Paris to celebrate the release of its novel accessory, the bambino long bag.

Well, based on the success of both its Milanese pop-ups, Jacquemus could very well be the next big thing in the making!

Via Instagram / @jacquemus
Via Instagram / @jacquemus
Via Instagram / @jacquemus
Via Instagram / @jacquemus
Tags from the story
, ,
Written By
A lawyer with a zeal for writing, Ekta has a deep love for linguistics, travel, and philosophy. Not an adrenalin junkie but likes going on occasional hikes to beat the weekday blues. Her bucket list includes escapades to Vietnam, Cambodia, and Morocco.