For those unaware, the Milan Fashion Week is back again after a two-year break! And making the most of the occasion was French fashion house Jacquemus. The marquee recently launched its much-touted pop-up store in the city that dished out the best of style – round the clock! Yes, that’s right!
Located in the courtyard of Palazzo Clerici (a former patrician family’s residence in the city’s Duomo district), the pop-up was apparently designed to work like a vending machine. Commenting on it, the brand posted on Instagram as follows:
“JACQUEMUS 24/24 » We are opening our new boutique in Milan, all in white with new products! Open 24h/24, from Friday 25th, 10 am until Sunday 27th midnight, without interruption…! Located at Palazzo Clerici, 5 via Clerici, 20121 Milan, Italy.”
Noting further in its stories, the marquee added, “It’s not just about buying it’s also an experience, a concept… the idea is to break the frontiers in the world of luxury. We want you to come in, feel welcome, and have a great experience no matter what you do inside; you can even just pass by and take a picture. this is Jacquemus.’
The all-white store showcased items such as Le bob Gadjo bucket hats, Le Bambino bags, and Le sweatshirt Jacquemus, all in matching white, of course. Last year too, Jacquemus had launched a similar pop-up in the Marais district of Paris to celebrate the release of its novel accessory, the bambino long bag.
Well, based on the success of both its Milanese pop-ups, Jacquemus could very well be the next big thing in the making!
