Located just a stone’s throw from his signature brand’s headquarters on Rue Saint-Guillaume, Karl Lagerfeld is all set to open a new concept store at 194 Boulevard Saint-Germain in February. Lagerfeld has designed the décor concept, and he will blend black and white with mirrors and backlit walls to highlight his merchandise. This two-level store will spread across 2,150 sq. feet and feature accessories and special items exclusively on the main floor. Clothing, including his men’s line that a German licensee is producing, will be positioned on both floors.
With Lagerfeld’s spring collection mainly in black and white with twinkles of silver will blend in flawlessly in this soon to be opened boutique.
[WWD]
