Karl Lagerfeld to open boutique in Paris


Located just a stone’s throw from his signature brand’s headquarters on Rue Saint-Guillaume, Karl Lagerfeld is all set to open a new concept store at 194 Boulevard Saint-Germain in February. Lagerfeld has designed the décor concept, and he will blend black and white with mirrors and backlit walls to highlight his merchandise. This two-level store will spread across 2,150 sq. feet and feature accessories and special items exclusively on the main floor. Clothing, including his men’s line that a German licensee is producing, will be positioned on both floors.

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With Lagerfeld’s spring collection mainly in black and white with twinkles of silver will blend in flawlessly in this soon to be opened boutique.
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[WWD]