Louis Vuitton has created 12-story tall Christmas tree illusion on its Fifth avenue store façade

Christmas is here! And here to add to the festivities is Louis Vuitton with its 12-story Christmas tree right on the facade of 57th Street on the fifth avenue. The 2-D installation features the LV logo and ornaments and scales the entire length of the store’s building.

Rendering much cheer for onlookers, the installation joins Louis Vuitton’s homage to the late Virgil Abloh, which includes replacing the holiday theme in window displays with the writing “Virgil Was Here.” The message can also be seen on display worldwide across the brand’s stores.

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The marquee’s Christmas installation on the side of the Manhattan building has now become an annual tradition that fans ardently wait for. Back in 2019, the structure was decorated with a fluorescent design of the brand’s monogram logo and quirky pop art animations. And this year, it sees a new look that is equally enticing!

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The iconic façade was also adorned back in August this year to celebrate the brand’s 200th anniversary. In January too, it featured a mural made in collaboration with Swiss artist Urs Fischer to mark a new LV x UF collection.

This Christmas, it isn’t just the Rockefeller Center Christmas tree that you must watch as LV’s 12-story Christmas tree on the fifth avenue façade is just as mesmerizing! Don’t forget to stop by it!

[Via: DesignTAXI]

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A lawyer with a zeal for writing, Ekta has a deep love for linguistics, travel, and philosophy. Not an adrenalin junkie but likes going on occasional hikes to beat the weekday blues. Her bucket list includes escapades to Vietnam, Cambodia, and Morocco.