On its 30th anniversary three ace designers reimagine the Nike Air Max


Decades ago, Nike introduced the Air Max sneakers that continue to be a running legend even today. In celebrating the 30-year milestone of the classic shoe, the brand recently unveiled a fun and highly creative collaboration with revered designer – Marc Newson, fashion honcho – Riccardo Tisci and architect – Arthur Huang. The novel versions of the Air Max are nothing short of ‘drop- dead-amazing’ and are certain to catch the fancy of ardent Nike buffs.

As part of the association, each of the three artists have artistically and aesthetically elevated different aspects of the staple Air Max styling to a whole new level. While Riccardo Tisci has played around with the Air Max 97 in a navy mid-cut silhouette with features such as a white outsole, foil accents, and embossed logos, Arthur Huang has looked to recycled materials to create the lightest Air Max 1 (in an all-black avatar) ever produced. However, the twist that caught our eye more than ever is Marc Newton’s work that incorporates Nike’s FlyKnit and VaporMax technology in the Air Max along with a full-grain leather chassis and Velcro strap over the brand’s Flyknit sock liner.

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Though Nike hasn’t officially put in a word on the release of the new collab, it more or less stands confirmed that all of these exquisite sneakers will be up for grabs on the Air Max Day i.e. March 26. While Newton’s style will retail for $275, Huang and Tisci’s version will be priced at $250 and $ 200 respectively. Time for Air Max enthusiasts to gear up their socks and savings!

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[Via:Designboom]

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A lawyer with a zeal for writing, Ekta has a deep love for linguistics, travel, and philosophy. Not an adrenalin junkie but likes going on occasional hikes to beat the weekday blues. Her bucket list includes escapades to Vietnam, Cambodia, and Morocco.