On the first day of its reopening this single Hermès store in China clocked in $2.7 million in sales


What would you do after coming out of lockdown? Visit your favorite restaurant or maybe go for a stroll in the park? Well, the Chinese headed straight for shopping at Hermès ’ flagship store in the Guangzhou province. Yes, that’s right! On reopening post the pandemic, the store garnered a whopping $2.7 million with shoppers going berserk with their buying lists!


Spread across 5500 square feet, the plush store had apparently received a shipment of rare handbags, including a diamond-embellished Himalayan Birkin which pulled customers to the location. Buyers also showed interest in purchasing footwear, furniture and leather goods – all while helping the brand clock in the highest daily haul for a single boutique in China.

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The figures mean a much-needed relief for the luxury market which reportedly suffered the worst dip owing to the COVID-19 crisis. Commenting on it, Hermès said in a statement – “This reopening affirms the house’s commitment to Southern China and marks a new chapter for the Parisian house in Guangzhou, where it has been present since 2004.”

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Shoppers also posted snapshots of their retail spree on the social commerce platform Xiahongshu. One of the users named Atomniu flaunted her lavish purchases including a black crocodile Birkin 30 handbag in addition to clothes and shoes amounting to a grand $142,124 while others matched her extravagance with equal aplomb. Much like China, here’s hoping for a luxurious start to our post-pandemic sojourns!

[Via: WWD]