What would you do after coming out of lockdown? Visit your favorite restaurant or maybe go for a stroll in the park? Well, the Chinese headed straight for shopping at Hermès ’ flagship store in the Guangzhou province. Yes, that’s right! On reopening post the pandemic, the store garnered a whopping $2.7 million with shoppers going berserk with their buying lists!
Spread across 5500 square feet, the plush store had apparently received a shipment of rare handbags, including a diamond-embellished Himalayan Birkin which pulled customers to the location. Buyers also showed interest in purchasing footwear, furniture and leather goods – all while helping the brand clock in the highest daily haul for a single boutique in China.
The figures mean a much-needed relief for the luxury market which reportedly suffered the worst dip owing to the COVID-19 crisis. Commenting on it, Hermès said in a statement – “This reopening affirms the house’s commitment to Southern China and marks a new chapter for the Parisian house in Guangzhou, where it has been present since 2004.”
Shoppers also posted snapshots of their retail spree on the social commerce platform Xiahongshu. One of the users named Atomniu flaunted her lavish purchases including a black crocodile Birkin 30 handbag in addition to clothes and shoes amounting to a grand $142,124 while others matched her extravagance with equal aplomb. Much like China, here’s hoping for a luxurious start to our post-pandemic sojourns!