Paving new paths: Agent Provocateur has launched a size-inclusive, luxe line of everyday lingerie

No doubt, women would love to don Agent Provocateur’s fancy lingerie all day, every day. But truth be told, something is comforting in simplicity when riding a bus to college, working long hours in the office, and carrying big bags of groceries. To don the homemaker’s hat or office-goer, women no longer have to shed their sexiness and leave it behind. Where high-end lace and suspender belts aren’t quite going to cut it, Agent Provocateur’s luxe lingerie designed for everyday wear will fill the gap while keeping the sexy intact. Simple, basic, and comfortable were hardly the words used to describe anything from the Agent Provocateur label but keeping up with changing times and WFH culture kicking in, the luxury lingerie label launched “All Hours,” a line of five different styles. The styles range from A to G in cup size and UK 1 to 6 in bottom size.

These five styles, named after characters in novels penned by late romance novelist Jackie Collins support the body and lay flat underneath clothing. First up is ‘The Paige’ underwired bra and high-waisted brief are made of wet-look microfiber in glossy rose and black. “Lucky” features neutrally-colored sheer stretch tulle in a high-apex wired bra completed with a 1980s-inspired Brazilian thong. For softer looks, opt for the ‘Ginah,’ a soft-cup triangle bra made of delicate sheer lace with matching scalloped edged brief. Jet black and powder white give Brigette’s Japanese leaver’s lace and microfiber fabrics a more subdued, classic look, while Leni’s brings black and praline lurex lace and a signature bodysuit with an open back.

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Agent Provocateur creative director Sarah Shotton says, “It’s been something that I really always wanted to do anyway. I’ve got lots of lingerie to wear, but my life is really on the go; like my wardrobe, I need my underwear to take me from A to B.” The collection that boasts mostly hues like basic blacks, whites, and beiges (a few animal prints too, it AP after all) are priced from $130 and up.

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[Available at Agent Provocateur]

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.