Roger Federer has launched an exclusive tennis-inspired sneaker in association with the Swiss running brand ‘On’


Roger Federer has been missing in action – or so you think! While the tennis icon has been off the field following his injury, he’s raging behind the scenes with his collaboration with Swiss performance running brand – On. Together the two have released an all-new tennis-inspired shoe – The Roger and we simply cannot get over its awesomeness!


Crafted with high-quality vegan leather (which is approximately 30% of the footprint of animal leather), the shoe is inspired by the standard tennis sneaker of the ‘70s. It features an encased CloudTec® sole unit, On’s Speedboard®, and a signature sock-like entry and is touted to be one of the most comfortable and light-weight tennis-inspired sneakers.

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Commenting on it, Federer in a statement said, “For me, to launch a shoe that crosses over into street culture, I think that’s always been more important. And I think that’s the same with tennis clothing. Tennis has a great history in fashion.”


The first version of The Roger – ‘Centre Court O-Series’, is limited to 1,000 units and features an all-white color scheme with black stitches and On’s trademarked black Speedboard. It will be made available through a draw on On’s official website July 6, and in-store exclusively at Dover Street Market locations around the globe for $249.99. Care to sway it in true Federer style?

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[Via: Forbes]

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A lawyer with a zeal for writing, Ekta has a deep love for linguistics, travel, and philosophy. Not an adrenalin junkie but likes going on occasional hikes to beat the weekday blues. Her bucket list includes escapades to Vietnam, Cambodia, and Morocco.