To make a mark, one must achieve true greatness or own a really fabulous pen! Montblanc, known for excellent writing instruments, is teaming up with yet another superlative player for a collaboration that brings together icons that have left an inerasable mark in the hearts of fans. Montblanc unveils a new limited edition tote bag created to celebrate the achievements of tennis champion and philanthropist Novak Djokovic called Montblanc X Djokovic 311. The 311 stands for Djokovic’s long-standing, record-breaking triumph to become the first player to retain the #1 spot on the ATP for more than 311 weeks.
The black Montblanc x Djokovic tote is an eco-friendly creation that sports the champion’s signature and the Serbian flag and the blue design accents that emphasize the importance of sustainability. The tote is practical and dashing, featuring a zipped pocket on the front of the bag that furthers valuable functionality. The tote is made of a sustainable fabric made from ECONYL®, a sustainable nylon yarn sourced from regenerated waste that can be recycled and recreated, combined with elegant leather made from eco-sustainable zero impact leather.
Nicolas Baretzki, the Montblanc CEO, says, “Novak Djokovic is what Montblanc defines as a Mark Maker, an individual who embodies our brand ethos: What Moves You Makes You. He leaves his mark not only on the tennis court but makes a significant impact off the court as well because he is always driven by his passions and a higher purpose. We are proud to support his commitment to childhood education, a cause that is also rooted in our own brand DNA.” Keeping Novak Djokovic’s philanthropist pursuits in mind, Montblanc will help raise funds to support educational programs by teaming up with the Novak Djokovic Foundation as part of the product’s launch.
Novak Djokovic comments on the collaboration, “Tennis maybe my passion but helping give more children access to education is my purpose. I am fortunate to be able to do what moves me every day both on and off the court, not only inspiring tennis fans but for making an impact that really matters. I am delighted that Montblanc is once again part of this journey with me.” The Montblanc x Djokovic tote will be limited to just 311 pieces worldwide.
