Not in virtual reality or scale models, but Saudi crown prince MBS will be whisking away elite bankers in swish private jets so they can witness the scale and development pace of his dream project, Neom City, with their own eyes – and perhaps even open their wallets.


Where there is a will, there is a way and by now we know that Saudi Crown Prince Mohammed bin Salman is nothing if not strong-willed. The visionary prince is leaving no stone unturned to turn his dream of a futuristic $1.5 trillion Neom City into a larger-than-life reality. The latest step is a soon-to-be held show-and-tell organized for hundreds of bankers with the aim of funding the marvelous new way of life in the northwest expanse of the Kingdom.

Currently, Neom is one of the largest construction sites in the world.

Neom’s Chief Executive Officer, Nadhmi Al-Nasr, who regularly updates the world on every development in Neom, aims to advance the banks with billions in funding. It is no secret that Neom City, said to be larger than 10 Hong Kongs, is a magnum opus in the making, arousing both awe and skepticism in equal measure. What better than stimulating an innate interest among bankers by letting actions do the talking instead of words and videos?

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Drone footage of Sindalah which is scheduled to open later this year. Image – Screengrab / Youtube

These officials will be party to the actual work happening inside Neom rather than relying on the virtual reality videos that may not impress those who have to part with billions of dollars. Al-Nasr will give the financiers and top government officials a clear proximate perspective on the reality of Neom and the progress made so far on The Line.

A week back Neom officials had organized a tour to showcase their projects to Chinese businesses.

News of scaling back and building The Line in phases nearly invalidated many tall claims, like having 1.5 million residents living in The Line by 2030.

A rendering of the Neom bay airport.

The statements have been adjusted and the development will house fewer than 300,000 residents by that time. The upcoming event will bring under one roof a large group of financiers from multiple institutions. The dignitaries will not only get a glimpse of The Line, but also of the nearly completed sea-horse shaped Sindalah Island, set to be ready this year, and the industrial port known as Oxagon.

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The port city of Oxagon. Image – Neom.

Bloomberg shared that the bankers will be given a tour of The Line’s Hidden Marina. The VIP treatment meted to the financiers will include bidding adieu to extraordinary Neom City and unmatched Saudi hospitality on VIP jets from Neom Bay Airport.

Neom officials with contractors representing construction companies from across the world.

Only a few days ago, over 100 construction companies visited Neom City in a two-day industry forum. It was for them to understand the development taking place firsthand. The development, which already employs 140,000 construction workers, expects that workforce to top 200,000 by next year. Neom City certainly needs both man and money for the pipe dream to come true.

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.