The perfect shoes of our imperfect world are here and Boy! Are we glad? All need to pay attention to the news of the season; Dior and Kim Jones partnered with Jordan Brand for the Men’s fall 2020 runway show in Miami and have now unveiled the limited-edition Air Jordan 1 High OG Dior sneaker. Coming your way are the limited-edition “Air Jordan 1 OG Dior” sneakers in both high and low that will be made available to customers on a first-come, first-serve basis. The wonderful collection is finally available online after a long wait since last December. Interested parties need to visit the dedicated microsites created especially for the limited-edition sneakers and need to be sure of their choice before they start the purchase process. You first choose whether they would like the high-top Jordans (priced at $2,200) or the low-tops ($2,000). You can’t go back and make changes and can only register once for your preferred size and style. The final step involves choosing your size and pickup location. Once your purchase is successful, you’ll be emailed a special QR code on or after July 1, which you’ll need to present along matching photo ID upon pickup. A separate online experience will be held via WeChat for the Chinese market.
They are making it worth the wait for fans by rolling out two pop-ups along with an Air Dior capsule collection of ready-to-wear and accessories. These pop-ups are going to be loaded with interactive videos and photos and the most exciting part will be a real-time countdown correlated to sneaker pick-up. The pop-ups will be set up on two different locations- London from July 8 to 21 at the Selfridges department store and at the Taikoo Li shopping mall in Chengdu, China from July 8 to 19.