Robbed three times in less than a year, is this the unluckiest Louis Vuitton store in the world?

Scoring a Louis Vuitton handbag or accessory usually makes people feel great, lucky, even. But imagine the irony of the very store that brings such joy being dubbed “unlucky.” What else would you call the Louis Vuitton boutique on Boulevard Saint-Germain, in Paris’s 6th arrondissement, which has now been burglarized for the third time in less than a year?


Worse still, the method is always the same. Just like the incident in September 2024, the latest robbery was a brazen car-ram job. According to a police source cited by Le Figaro and Actu17, on the morning of May 12 at around 5:30 a.m., three hooded individuals smashed into the store using a gray Audi A4 with Italian license plates and a blue flashing light on the dash.

They made off with multiple high-value items and sped toward the A4 motorway. No arrests have been made yet, and the full extent of the damage hasn’t been assessed, but it’s expected to run into hundreds of thousands of dollars. In a previous hit that lasted just four minutes, thieves stole over 100 luxury items, causing an estimated €900,000 in losses. And just two months later, on November 11 at around 4:30 a.m., they struck again, this time using a car to crash through the window and access a store packed with exceptional Louis Vuitton goods.

Maybe the only way to break the curse is to turn the store back into the temporary bookstore it became during the lockdowns. Back then, the Boulevard Saint-Germain boutique showcased more than 100 Louis Vuitton publications spanning fashion, travel, design, and photography, an initiative that honored Gaston-Louis Vuitton’s passion for literature and the maison’s deep ties to the written word.