Pharrell Williams has had a long-standing connection with Chanel. After being the face for several of the brand’s campaigns, the star is now ready to reveal an exclusive collection for the brand, expected to hit the markets early next year. And considering Pharrell’s aesthetic as well as Chanel’s wondrous repute for quality, we are expecting nothing but the best from the collaboration.
The news of the exclusive association was recently confirmed by Williams at the Chanel Cruise Replica show in Bangkok, where he was spotted wearing a sunshine yellow hooded sweatshirt, embellished with the words Chanel, and Coco and double Cs, emblazoned in sequins. The hoodie was later revealed as one of the pieces from the upcoming collection. The singer also stated that the rhyming element in their names – ‘Pharrell & Chanel’ will also be played upon in the new ensemble which is expected to include a number of quirky accessories, including footwear.
In the past, the artist has appeared in the short film Reincarnation, which was created and directed by Karl Lagerfeld, for which he also composed the soundtrack, called CC The World. He has walked the ramp as one of the models for the Metiers d’Art collection 2016-17 show in Paris and has also customized a pair of Chanel trainers for the Chanel at Colette event in Paris last year. The exclusive Pharrell X Chanel collection will launch next year on March 29 in Seoul and worldwide thereafter on April 4.