Yay! Gucci makes a commitment to go fur-free. Fendi, when are you making the move?

Marco Bizzarri, CEO of Gucci, has announced that the brand is ready to go fur-free. The dramatic announcement was made at the 2017 Kering Talk at the London College of Fashion, where Bizzarri revealed that he had been in talk with the company’s Creative Director Alessandro Michele and the two had decided to do away with fur moving forward.

He went on to explain that due to advancements in technology, fur alternatives could be just as luxurious as the real thing, so there was just need to keep using fur. As part of the Fur Free Alliance the brand has promised not to “use, promote, or publicize animal fur” in their collections. The ban will include mink, coyote, raccoon dog, fox, rabbit, and karakul (otherwise known as Swakara, Persian lamb or astrakhan) and all others species specially bred or caught for fur.

Also read -  Is Gucci bringing the tracksuit back?

This change will no doubt be a major one for the brand which has not shied away from using controversial fur in the past. Just recently, their fur lined loafers have enjoyed tremendous popularity among the fashion set. It seems Gucci is ready to put those days behind them, perhaps someone should send a memo to Fendi whose Haute Couture Fall/Winter 2017/2018 was basically a fur overload.

Also read -  Gucci owner François Pinault buys a $32 million two bedroom house in London


Tags from the story
Written By
Vivien is a features writer with over eight years of expertise, specializing in celebrities and fashion. Since 2013, she has contributed to Luxurylaunches, delving deep into celebrity lifestyles and high-end fashion trends. Her pieces capture the essence of luxury, from coveted couture to intriguing collaborations. Beyond her journalistic pursuits, Vivien aspires for sun-soaked moments in St. Tropez, unique Nike Air Max sneakers, and Cartier's timeless Baignoire watch. With a discerning eye and a knack for capturing the opulence of the celebrity world, she remains a trusted voice in the realms of glamour and style.