This 18k gold hair straightener could be the world’s most expensive hair tool!

Leeds based company Good Hair Day or GHD have been one of the go-to brands for hair tools for years, but now the company has created 70 limited edition hair straighteners made from 18 k gold! Each one is worth more than £1000 but they’re not actually for sale. Rather they are the prizes in a hidden ticket contest organized by the company.

To enter, all you have to do is buy one of GHD’s gold stylers (priced at £139) and see if the pack includes a golden ticket inside. If you find one you can register yourself online to see if there’s a gold hair straightener in your future!

The gold stylers go on sale from February 19. Keep your fingers crossed!

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Vivien is a features writer with over eight years of expertise, specializing in celebrities and fashion. Since 2013, she has contributed to Luxurylaunches, delving deep into celebrity lifestyles and high-end fashion trends. Her pieces capture the essence of luxury, from coveted couture to intriguing collaborations. Beyond her journalistic pursuits, Vivien aspires for sun-soaked moments in St. Tropez, unique Nike Air Max sneakers, and Cartier's timeless Baignoire watch. With a discerning eye and a knack for capturing the opulence of the celebrity world, she remains a trusted voice in the realms of glamour and style.