This 18k gold hair straightener could be the world’s most expensive hair tool!

Leeds based company Good Hair Day or GHD have been one of the go-to brands for hair tools for years, but now the company has created 70 limited edition hair straighteners made from 18 k gold! Each one is worth more than £1000 but they’re not actually for sale. Rather they are the prizes in a hidden ticket contest organized by the company.

18K MAGIC ✨ In celebration of the launch of the new ghd gold styler, we have created 10 money-can’t-buy limited editions made with real gold – worth over £1,000. Hit the link in bio to find out how you could WIN! ✨✨✨✨ @graziauk #ghdhair #goodhairday #ghdgold #ghdgold18k

A post shared by ghd hair (@ghdhair) on Feb 5, 2018 at 11:01pm PST

To enter, all you have to do is buy one of GHD’s gold stylers (priced at £139) and see if the pack includes a golden ticket inside. If you find one you can register yourself online to see if there’s a gold hair straightener in your future!

The gold stylers go on sale from February 19. Keep your fingers crossed!

[Via:Cosmopolitan]