Aston Martin has never been one to follow trends — it creates them. Known for crafting some of the world’s most visually arresting vehicles, the British marque has now shifted gears into a new arena: in-car technology. With the global debut of Apple CarPlay Ultra, Aston Martin has become the first automaker to integrate the next generation of Apple’s infotainment ecosystem, bringing a level of digital personalization and seamless iPhone integration that redefines the modern driving experience.
CarPlay Ultra is not just a tech upgrade; it’s a transformation. Gone are the days when CarPlay simply mirrored your iPhone on a single touchscreen. In Aston Martin’s latest DBX, Vantage, DB12, and Vanquish models, CarPlay Ultra takes over both the central infotainment display and the instrument cluster. Drivers can now configure the speedometer, tachometer, and navigation interface with their preferred visuals — even down to the theme and wallpaper. Want your Spotify playlist front and center while your Apple Maps route overlays the speed gauge? You can do that. And you can do it in a style tailored exclusively for Aston Martin.
This move is more than cosmetic. CarPlay Ultra is fully embedded into the vehicle’s native systems. That means climate control, radio tuning, and even performance settings can be accessed through the interface — either via touchscreen, voice control with Siri, or traditional physical buttons. This level of integration eliminates the friction between device and machine, creating an intuitive digital environment that feels like an extension of the driver.
The collaboration between Aston Martin and Apple didn’t stop at functionality. The design of CarPlay Ultra within these vehicles is bespoke, infused with the brand’s aesthetic DNA. The result is a harmonious blend of Apple’s clean UI philosophy and Aston Martin’s signature luxury. Think crisp, high-contrast visuals on 10.25-inch Pure Black touchscreens, buttery-smooth responsiveness, and optional widgets that provide real-time insights — all while maintaining the visceral thrill of an Aston cabin.
While mass-market automakers like Hyundai and Kia are next in line to adopt CarPlay Ultra, Aston Martin’s head start positions it as a surprising tech trailblazer. It’s a strategic move that not only serves its discerning, iPhone-loving clientele but also signals the brand’s intent to lead in connected car innovation — not just engine roar and elegant curves. In a world where digital sophistication is as important as driving dynamics, Aston Martin just gave luxury a new language — and it speaks fluent Apple.
