Vertu, the world’s first luxury phone brand is back from the dead with a new $15,000 smartphone and some NFT’s.


Vertu fans were utterly disappointed in 2017 when the British luxury phone maker failed to rescue the company from bankruptcy. Verge reported that the businessman who owns the Vertu brand said he aimed to resurrect the company and kept his word. Vertu is back with a bang and some NFTs (what else?) to celebrate the brand’s 22nd anniversary. Vertu Paris collaborated with Binance to launch the new VERTU Constellation X Ulm smartphone that will land into your hands albeit via an exclusive sales process that revolved around non-fungible tokens. 10,555 smartphones will be available for sale via the purchase of an NFT on the official Vertu Paris website. Around 1,000 NFTs will be on sale on the Binance NFT platform, while some will be sold on Galler.io and the official VERTU Paris website.


On purchasing the NFT, Vertu will present buyers with two options- convert their NTF to the Vertu Constellation X ULM 2122; smartphone to be delivered in February 2023; or retain the NFT and become part of the new VERTU 3.0 business club. This club features some historical Vertu customers and a web 3.0 community. Vertu has always been a brand synonymous with cutting-edge technological innovation and high fashion craftsmanship and the first luxury phone brand in the truest sense of the term. With the latest offering- Vertu Constellation X ULM, the brand is again bringing the extraordinary within reach. The phone boasts an Octa-core processor, 12GB of RAM, and a best-in-class camera with a 50 MP main lens, a 12 MP ultra-wide lens, and a 48 MP telephoto lens, so no moment is left out. Other noteworthy features include dual SIM, 5G compatibility, a stunning 6.71-inch 120Hz display, and a fingerprint sensor for biometric security, making the Constellation X Ulm the perfect modern-age companion.

Also read -  Rimowa is auctioning NFT artworks that celebrate the glamorous history of airline travel


Starting June 20, 10,555 NFTs go on sale for $5,175 (Constellation X Ulm selling price is $14,890). Vertu Paris will also commemorate this special occasion by donating $500,000 to Médecins Sans Frontières, an international, independent medical humanitarian organization.

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.