A TikTok trend that has been viewed 10 billion times has given birth to the Pringles and Caviar collaboration

Do you love Pringles enough to splurge $140 on it? It is not to get a lifetime supply but for limited edition collaboration with The Caviar Company, which will pair the iconic chips with high-end caviar. The result of a popular TikTok trend where users were witnessed adding a dollop of caviar onto Pringles, amassing more than 10 billion views, led Pringles to turn the trend into a tasty reality. The Pringles x Caviar collection offers three options priced at $49 Smoky Shores, $110 Salt of The Sea, and $140 Crisps and Caviar, respectively.

“From TikTok reviews to reality TV housewives, the nation is craving Pringles and caviar,” Pringles US marketing lead Mauricio Jenkins said in a statement, per CNBC. “Our partnership with The Caviar Co. not only embraces the trending snacking behavior in an approachable manner but expertly curates our beloved crisp flavors with this seafood delicacy for a Pringle’s tasting experience unlike one you’ve ever had before.”

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If caviar is not something one enjoys, the $49 Smoky Shores kit offers a can of Sour Cream & Onion chips, a jar of Smoked Trout Roe, and crème fraîche. Salt of The Sea kit features the above with an additional pot of the Caviar Co.’s Classic White Sturgeon Caviar. The most premium offering includes caviar types and three Pringles varieties: Original, Sour Cream & Onion, and BBQ for $140. The kits can be purchased on PringlesandCaviar.shop.

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.