No room for bad gelato: Italy considers new rules and fines upto $11,000 to limit the amount of air pumped into its famous icecreams

Life is too short to eat bad ice cream and that’s a thought endorsed by Italian senators who are considering a law that would fine vendors for selling artificially enhanced frozen treats. Italian gelato is one of the gastronomic symbols of Italy and having a version of it that’s pumped with nearly 80 percent air is absolutely unacceptable. This is why new rules are in place which state ice cream must contain no more than 30 percent air and be made using high-quality ingredients and methods to qualify as gelato. Italy takes its gelato seriously and will henceforth prohibit ice cream makers from pumping mixtures full of air and adding cheap ingredients; non-adherence to these rules can lead to fines up to £8,000 ($11000). Alberto Manassei, one of Rome’s ‘gelato masters’ says, “If you go through the list of ingredients, you’ll see that the key one is often the last. If the last thing you find in a pistachio ice cream is pistachio, then you have a problem.”

The bill was first introduced in 2019 by socialist Senator Riccardo Nencini and is currently working its way through parliament with input from gelato experts. “Italian ice cream has always been one of the gastronomic symbols of our country, recognized globally together with pizza and pasta, but our laws do not preserve artisanal ice cream and producers who make it.” senator Riccardo Nencini said.

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[Via: Telegraph]

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.