In a first for the cognac brand, Rèmy Martin has decided to launch a members only private club in London. What this means for the British capital’s cognac favoring populace is bespoke cocktails, creative workshops and an exclusive Soho setting to experience both.
The exclusive club will feature two bars and take over all four floors at 19 Greek Street in Soho. The first floor has been selected for the VSOP Bar & Lounge, a space where five of London’s most talented mixologists, including Agostino Perrone from The Connaught Bar, Erik Lorincz from The American Bar at The Savoy and Alex Kratena from the Artesian will exhibit their respective talents. They’re going to create a unique, bespoke cocktail menu, especially for La Maison Rémy Martin.
On the 2nd floor of the club, guests will find the “Cognathèque”. A rather interesting choice of name for a retail space that is to house an elegant seating area, besides, of course Rémy Martin cognacs, including special editions and a range of historical bottles. The Cognathèque, we hear, will also be used for a masterclass on Rémy Martin cognac, hosted by International Brand Ambassadors. The next story will host “L’Atelier Rémy Martin”, an exclusive space where Rémy Martin will collaborate with selected lifestyle brands to offer creative workshops.
They say the idea behind 19 Greek Street is to have a space for experimentation and advancement in design. So its only fair that the floor will also display selected pieces from the Rémy Martin-ECAL collaboration. Titled Futur Heritage project, it had ten graduate Master students explore the theme of mixology and create unique interpretations of the modern cognac consumption. Further up, the 4th floor is to have the Rémy Martin XO lounge, a bar at which guests can try Rémy Martin XO serves.
We get why they’re saying La Maison Rémy Martin is where “the Heart of Cognac meets the Heart of London”. I can’t see why everyone won’t want to jump for an invitation. Luckily, there’s going to be a competition in which 100 people stand to win the chance of becoming a member of La Maison Rémy Martin. It will open for 2 weeks only from the 25th November-6th December 2014.
