Byerdo’s $1,300 diffuser looks and works like a speaker, but dispenses soothing scents instead of audio.

When it is meant for the nose, why bother making it pleasing to the eyes? Byredo’s Olfactive Stéréophonique is an industrial-looking scent diffuser that looks more like a speaker than anything, even remotely olfactory. It actually is a part-speaker though it doesn’t emit any audio and works on the same principle of audio amplification. Byredo’s Ben Gorham collaborated with Devon Turnbull, a founder of speaker label OJAS, to make a contraption that distributes smell more efficiently principle speaker distributing sound equally and impact fully. If you are a perfume buff, then a simple jar with a couple of incense sticks won’t do the job for you compared to this limited-edition diffuser that draws its design inspiration from the world of HiFi audio.

Olfactive Stéréophonique comes with ten included capsules of the new Byredo scent, dubbed ‘Olfactive Pyramid.’ With its use, your humble abode will give more than just a sniff of clove buds, bay, and incense, with a heart of ylana, carnation, and labdanum, and a base of papyrus, Haiti vetiver, and guaiac wood. According to Highsnobety, Byredo explains the device, ‘the scent helps in the transition between states of consciousness, and evoke[s] a temple experience within a listening space setting. It’s a multi-sensory experience, one where all of the elements should be considered and where setting and scent is critical.”

Byredo revealed the product on Instagram too, and the post read, ‘The scent of sound. Introducing Olfactive Stéréophonique, a radical new audio-sensual experience that uses speaker design and scent to transform your listening space. A collaboration between devonojas and @bengorham.’ Limited to only 100 pieces, Byredo’s $1,300 speaker-shaped fragrance diffuser will b sold at the Byredo web store and select flagships.

[Available at: Byredo]

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