After 14 years, the award-winning Trump International Hotel Waikiki is dropping the ‘Trump’ name and will be rebranded as a Hilton.

Via Facebook / @Trump International Hotel Waikiki

The Trump name will no longer adorn the boards of the Trump International Hotel, Waikiki. After a successful run since its opening in November 2009, the Trump Hotel in Waikiki will be rebranded as Wakea Waikiki Beach, joining the Hilton Worldwide Holdings Inc. system. The property, owned by real estate firm Irongate, will operate under LXR Hotels & Resorts, leveraging Hilton’s loyalty and distribution platforms. “After Irongate and Trump set sales records with over $700M in residences sold in one day in 2006, we are incredibly proud of our performance at Trump Waikiki since the iconic tower opened in November 2009. Since then, we have consistently achieved some of the highest Average Daily Rates (ADRs) in Waikiki, were the only Forbes ‘five-star’ property on the island of Oahu for eight years, and consistently ranked in the top three Waikiki hotels on TripAdvisor. It has been an honor to work with the team at Irongate, and I would like to thank Jason Grosfeld for his dedication and professionalism. We wish them all the best as they bring this property into its next phase,” said Eric Trump, Executive Vice President of The Trump Organization, per Bloomberg.

One of the suites at the Trump International Hotel, Waikiki. Via Facebook / @Trump International Hotel Waikiki

“We would like to thank the Trump Organization, Trump Hotels Group, and especially the team at Trump Waikiki for their commitment to excellence in operating the property. With the support of the Trump team, we have achieved great things over 14 years, starting with our initial real estate sales offering in 2006, and continuing with Trump Hotels’ management of the hotel since 2009. We are proud of what we have accomplished together and look forward to the next chapter,” said Jason Grosfeld, Chairman & CEO of Irongate.

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Via Facebook / @Trump International Hotel Waikiki

The 462-residence property has won several accolades over the past decades, including being a Forbes Travel Guide five-star hotel for the past ten consecutive years and receiving numerous awards for its five-star service from prestigious entities like Condé Nast Traveler’s World’s Best, Travel + Leisure, AAA, and TripAdvisor. Trump International Hotel, Waikiki, will continue to be managed by Trump Hotels through February 6, 2024.

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The property features vibrant entertainment, world-class restaurants, and a luxurious infinity pool deck overlooking the Pacific Ocean. In addition to world-class service, the hotel offers exquisitely designed suites with authentic décor honoring the heritage of Oahu, an excellent spa, and an outdoor pool facility with dining service. Room rates start at $800 per night. This isn’t the first time Donald Trump has parted with a prized asset of his hospitality empire.

The award winning Trump International Hotel Washington D.C.

In November 2021, Donald Trump’s iconic Washington DC hotel was rebranded as a Waldorf Astoria. The former US President sold his Washington Trump International Hotel for $375 million. For The Trump International Hotel Waikiki, significant changes are anticipated in addition to the rebranding. The renovation, set to commence in early 2025, will be carried out in phases over the following months. Upgrades will include public areas such as the lobby, pool, spa, fitness center, residence corridors, and landscaping, as well as updates to the fine dining restaurants on the property.

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.