Bejeweled fiber glass elephants meant to raise awareness will go under the hammer

Some of the mightiest animals of our times may well not be around as a legacy for the kids of the future. And in one more attempt to create awareness and lend support for the conservation of the Asian elephant, James Knowles’ The Elephant Family charity has managed to rope in jewelry designers Johnny Rocket and Sunny Warrington, and SHO Fine Jewelry for the Elephant Parade of the year. The event saw the launch of 250 life-sized fiber glass elephants with an aim to raise $3m in aid of the Asian elephant apart from funding 20 UK conservation charities. Each of these elephants has been hand painted and a few of them have been encrusted with thousands of Swarovski crystals, black Swarovski pearls and golden Swarovski pearls.

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Following the capital’s largest ever public art event, the creations are set to go under the hammer at Sotheby’s, where the sale is expected to attract high profile support from the likes of the Duchess of York, Princess Michael of Kent and Joanna Lumley.