All in pink – Jimmy Choo has opened an Instagram friendly café inside Harrods

You can now eat to your heart’s content while shopping with the same intent! Confused? We’re talking about Jimmy Choo’s latest edition. Not an arm candy or a pair of shoes, but a full-blown café that has found a place inside London’s iconic departmental storeHarrods.

Located in the store’s shoe department, Jimmy Choo’s novel café will be up and running for three months until September. It promises guests an immersive dining experience and is fittingly called the ‘Choo Café’. Yes, that’s right!

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Defined by an emphasis on the brand’s now-signature color Fuschia, the outlet boasts a plush pink carpeted floor alongside sculptured seating and mirrored accents. Its menu is top-notch and has been designed by Harrods’ award-winning chefs.

Inspired by British summertime, the servings include seasonal ingredients such as fresh strawberries and raspberries along with quintessentially English teas and elevated takes on classic picnic sandwiches. Think bite-sized snack and open-faced ‘Choux Crostinis’ topped with fresh mozzarella or beet-cured salmon!

Guests will be able to relish a range of patisserie options, such as mini-Victoria sponge cakes, chocolate-raspberry mousse cubes, and strawberry éclairs served alongside coffee and champagne. All delicacies are served in branded crockery and cutlery in a vivid pink shade.

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An Instagrammer’s delight, the Choo Café is now open for visits until September 30, from 10 am-8 pm Monday through Saturday and 12 pm-6 pm on Sundays. The café will also provide visitors with a sneak peek of the brand’s soon-to-be-launched “Varenne Avenue” Collection. Sounds like a date?

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A lawyer with a zeal for writing, Ekta has a deep love for linguistics, travel, and philosophy. Not an adrenalin junkie but likes going on occasional hikes to beat the weekday blues. Her bucket list includes escapades to Vietnam, Cambodia, and Morocco.