Stirring up sauces and earning thousands of dollars – Here is how much the top food influencers in the world make on a single Instagram post


Food and Instagram are probably the only two reasons why I survived the quarantine in good spirits. It’s no shocker that the two are also deeply interrelated. For anyone cooking up a storm in the kitchen, the references and recipes are all coming from Instagram and its fabulous group of food influencers. These people have single-handedly changed the face of the food industry and redefined the very act of cooking as a creative, therapeutic, and ‘cool thing’ to do. This post is especially dedicated to those who love learning about the latest food-world trends and local dining hotspots. The below-mentioned food influencers are the ones to follow for the best recipes, food coma induction, and the best food to eat and where:

Via Instagram / @deliciouslyella

10. Ella Mills, 1.8 million Instagram followers, $4200 per post
The founder of Deliciously Ella is a name to reckon in the wellness space. A huge number of followers are coming to her for her take on living better, healthier lives. Though some controversies have stirred up on the past, she has authored two cookbooks by the names Deliciously Ella: 100+ Easy, Healthy, and Delicious Plant and Deliciously Ella The Plant-Based Cookbook.

Via Instagram / @nigellalawson

9. Nigella Lawson, 2.2 million Instagram followers, $5100 per post
This English food writer, chef, and cooking show host is certainly the sweetheart of the food world with fans swooning over her looks as much as her food (she makes 60 look 40). She started her journey as a book reviewer and restaurant critic. Her first cookery book, How to eat, was published and sold 300,000 copies in 1998. Did you know the lady who is presenting the art of cooking to the world isn’t a trained cook herself? The domestic goddess enjoys a lot of attention on Instagram and is annoyed by the moniker ‘queen of food porn’. Now, who can argue that?

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Via Instagram / @co_cinero

8. Cezar Gonzalez, 2.2 million Instagram followers, $5200 per post
The co-founder of the Bocas Grill and Bocas House chain of restaurants is very proactive and real on Instagram. His followers look forward to his regular shares of recipes and interesting news from the culinary world.

Via Instagram / @feelgoodfoodie

7. Yumna Jawad, 2.3 million Instagram followers, $5400 per post
For those who ardently follow Feel Good Foodie on Instagram, Yumna Jawad is the woman behind it. From her incredible food hacks, tips, and tricks that break the boundaries of ‘normal’ cooking and fans on Instagram and TikTok loves her for that. A must-watch cook this one, who can make quesadillas in a toaster.

Via Instagram / @cookinwithmima

6. Mariam Ezzedine, 2.3 million Instagram followers, $5400 per post
From entrées to appetizers and even desserts when you’re cookin’ with Mima, you won’t be short of anything especially quick and tasty recipes. She keeps her followers on Instagram incredibly engaged and makes them cook with her too! To encounter new flavors and foods in your life, this is who you should be following.

Via Instagram / @yolanda_gampp

5. Yolanda Gampp, 2.9 million Instagram followers, $6700 per post
Yolanda’s digital web show ‘How To Cake It’ has a massive following who loves her crazy and quirky cake creations which have led her to start a second YouTube channel, ‘How To Cake It Step by Step’, featuring in-depth baking tutorials. She keeps her audience engaged by hosting live workshops, selling merchandise, and creating awesome cake content.

Via Instagram / @thebodycoach

4. Joe Wicks, 3.9 million Instagram followers, $9100 per post
He is as much a food icon as he is a fitness icon. This British fitness coach is famous for his workouts and also his 15-minute meals. Recently his stint on YouTube called “PE With Joe” that helped children stay active grew wildly popular. It was followed by a Guinness World Record for “most viewers for a fitness workout live stream on YouTube”, after achieving over 950,000 viewers. That kind of following completely justifies the asking amount per post.

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Via Instagram / @rosannapansino

3. Rosanna Pansino, 4.6 million Instagram followers, $10,800 per post
Rosanna Pansino is an American YouTuber, baker, actress, singer, and author and the reason the world has one of the most fun baking shows on YouTube called ‘Nerdy Nummies’. Her self-titled YouTube channel has earned over 12 million subscribers.

Via Instagram / @jamieoliver

2. Jamie Oliver, 8.3 million Instagram followers, $19,300 per post
This British chef is best known for his television series ‘The Naked Chef’. This was followed by several cookbook publications and restaurant openings which made him a prominent name in the food business. He is widely popular not only in the UK (He is Britain’s second bestselling author, just behind J.K. Rowling) but was also once called the sexiest chef alive.

Via Instagram / @gordongram

1. Gordon Ramsay, 9.2 million Instagram followers, $21,600 per post
No matter how much he screams you to senses, the people love Ramsay and numbers prove it! He is also super successful as Ramsay is the only chef on the Celebrity 100 list and has 35 restaurants worldwide. He has a net worth of over $60 million but was outranked in wealth by British TV chef Jamie Oliver. That’s not happening on this list!