If you think bling helmets are just for joyrides, Notre Dame coach Brian Kelly has other ideas. At his standard post-practice debriefing, he brought along a new gold helmet, making its grand debut in the match at USC. Moving away from the traditional green helmets, the equipment manager Ryan Grooms and Athletic Director Jack Swarbrick put the idea of golden helmets together. Set to be given a fresh coat every week, the paint contains real gold flakes. The painting process will be spearheaded by Hydrographics and will sport 23.9 carat gold.