Penfolds unveils the most expensive wine in the world

Australia’s fine winemaker Penfolds has announced the most expensive wine directly sold from a winery in the world. It is also the only wine that has been completely encased in the glass without any corks and screw caps. Tagged at $168,000, each Ampoule will contain Penfolds 2004 Block 42, a rare, single-vineyard wine produced from the oldest continuously producing Cabernet Sauvignon vines in the world. Many expert hands are behind the unique glass objet d’art suspended within a wooden Jarrah cabinet that holds all the red wine. Also, one needs to plan well before intending to raise a toast with this exclusive and expensive wine. Penfolds will send a senior member of the Penfolds Winemaking team to the buyer’s location with a specially designed, tungsten-tipped, sterling silver tool to open the Ampoule. After the expert opening event, the wine will be prepared using a beautifully crafted sterling silver tastevin.

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The limited-edition Ampoule’s global launch took place in Moscow, Russia, with Penfolds Chief Winemaker, Peter Gag. Of the dozen most expensive wines, one will be reserved for the brand’s museum, the second will be auctioned for charity, and the remaining ten will be offered for sale – two in North America, two in Europe, three in Asia, and three in Australia and New Zealand.

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[Businessweek and Penfolds]

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