The worlds most expensive dog jacket costs $137k it is made from 24K gold and studded with real diamonds


Doggy Armour and VeryFirstTo.com have together announced the world’s first armored 24k gold dog jacket. Doggy Armour used a trademarked and revolutionary application of Nano metallizing technology to create this gold jacket and they take it to the next level by allowing customers to have it encrusted with a choice of black Swarovski crystals or black diamonds.

Bradley Davis, Chief Executive of Doggy Armour explains: “We offer a choice of ‘Golden Textile’ 24k gold Nano coated fabrics. It has the authentic value of gold itself and embraces 99.99% gold that is Nano-structured. The content of pure gold is certified by test and verification of international authorized inspection organizations”.

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The 24k gold jacket uses Doggy Armour’s super lightweight armor to protect your pooch from bites (from other dogs). But the level of protection can also be enhanced for higher levels of threat including blades. The jackets are up to 15 times stronger than steel and 8 times stronger than Kevlar, so not only bite resistant but slash resistant too. The inside of the jacket is lined with a 3D fabric designed to allow a flow of air through the jacket, in warmer weather this can be wet to act as a cooler jacket.

Adding form to function are the 20 Swarovski crystals that adorn the jacket which can be accessorized with either a beautiful golden bow or tie and a gold-plated lead connector. Customers have the choice of replacing the crystals with 20 sparkling black diamonds.

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Marcel Knobil, founder of VeryFirstTo and Superbrands said, “Thanks to Doggy Armour your precious pooch will both be well protected and resplendent in glittering gold. You’ll never see a more golden Labrador, dashing Dachshund, cavalier King Charles Spaniel, or pompous Pomeranian.”

A percentage of the proceeds from the sale of this jacket goes towards the making of highly innovative anti-poaching armoured jackets that protect specially trained dogs accompanying anti-poaching teams who keep our world’s most precious animals safe including elephants, rhinos and tigers.

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Vivien is a features writer with over eight years of expertise, specializing in celebrities and fashion. Since 2013, she has contributed to Luxurylaunches, delving deep into celebrity lifestyles and high-end fashion trends. Her pieces capture the essence of luxury, from coveted couture to intriguing collaborations. Beyond her journalistic pursuits, Vivien aspires for sun-soaked moments in St. Tropez, unique Nike Air Max sneakers, and Cartier's timeless Baignoire watch. With a discerning eye and a knack for capturing the opulence of the celebrity world, she remains a trusted voice in the realms of glamour and style.