The automobile manufacturing industry is going through a very challenging phase currently thanks to the problems caused by the ongoing pandemic and the acute shortage of semiconductors. Most of the manufacturers have been forced to operate at lower production capacity due to the challenges. However, bucking the trend are makers of exotic and exclusive automobiles that are witnessing record sales. Rolls-Royce Motor Cars have just announced their sales figures for 2021 and it’s a new all-time record in the brand’s illustrious history spanning 117 years. The British luxury car manufacturer delivered 5,586 cars around the globe, which represents a very impressive growth of 49 percent over the sales numbers from 2020. The Goodwood-based manufacturer also announced that regions like Greater China, the Americas, and Asia-Pacific all saw record sales.
While the order books for the Phantom are already full at least till the third quarter of 2022, models like the Ghost and Cullinan were responsible for the huge growth in sales for Rolls-Royce. However, the record demand for Rolls-Royce cars is not restricted to just its new cars. The manufacturer also said that its pre-owned program witnessed exceptional sales results last year, hitting an all-time record. “This has been a truly historic year for Rolls-Royce Motor Cars,” Rolls-Royce’s CEO Torsten Muller-Otvos said. “In the past 12 months, we have recorded our highest-ever annual sales, launched the latest addition to our Black Badge family, stunned the world with our coachbuilding capabilities, and made huge strides into our all-electric future. As always, it has been made possible by the dedication and commitment of the extraordinary people at the Home of Rolls-Royce, our international team, and our global dealer network.”
The British marque currently employs nearly 2,000 people in the UK and around the world and its factory in Goodwood is operating at maximum capacity. The company is currently also developing its first all-electric car, the Spectre, which might further help the brand grow in terms of sales figures. The company’s fiercest rival, Bentley, also defied the semi-conductor shortage to register record-setting sales for 2021. Bentley sold 14,659 vehicles last year, which is a 31 percent increase over 2020.
