Aston Martin ventures into the seas with a 1000 bhp power boat

After delivering a fleet of luxury sports cars to the world, Aston Martin is all set to unveil its very first powerboat- The AM37. While plans of launching the AM37 have been doing the rounds for a while now, the luxury boat is finally set for its official launch, which also marks Aston Martin’s first foray in the boating industry.

The 37-foot powerboat, made in close association with Quintessence Yachts, will be released in two versions – one that reaches a top speed of 45 knots (priced at $1.6 million) while another premium variant crossing up to 50 knots (priced at $2.1 million). Designed by the company’s master craftsmen, the pricey cruise will be built at a shipyard in Southampton in a small batch of 8- 10 boats per year. In addition to the signature carbon fiber dashboard (that features a control monitor, navigation system, and entertainment display), the boat also houses a bathroom, refrigerator, microwave oven, a coffee machine, and a full-blast air conditioner. Furthermore, its cockpit can be turned into a sliding deck at a mere press of a button, while the table on board similarly converts into a sprawling bed.
Mimicking most of the Aston Martin cars, the AM27 also showcases leather interiors in the cockpit packaged alongside throttle handles and a joystick. Described by the company as a “day cruiser”, it spans across a space that is huge enough to fit the right passengers. Aston Martin’s foray into the nautical world is a well-planned strategy to offset the brand’s operating losses for the last five years and with its uber-chic looks and methodical engineering, we clearly don’t see a reason why the AM37 would fail to cruise its maker towards profits!

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[ Via : Theguardian ]

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A lawyer with a zeal for writing, Ekta has a deep love for linguistics, travel, and philosophy. Not an adrenalin junkie but likes going on occasional hikes to beat the weekday blues. Her bucket list includes escapades to Vietnam, Cambodia, and Morocco.