We are just a few weeks away from the EICMA motorcycle show in Milan and the internet is already abuzz with news from several manufacturers that have begun to tease their upcoming launches. However, the most surprising announcement came from Aston Martin with the iconic British carmaker saying it is ready to dive into the world of motorcycles. For the first time in the brand’s century-old history, a two-wheeled vehicle will grace the famous Aston Marti winged badge. Most of the details around the Aston Martin motorcycle haven’t been revealed as of yet, but the company partnered with fellow British brand Brough Superior for the unique offering. Aston Martin Executive Vice President and Chief Creative Officer Marek Reichman and Brough Superior CEO Thierry Henriette are both motorcycle enthusiasts, which got the two famed luxury brands to create a truly special motorcycle.
“The opportunity to collaborate with Brough Superior has given us the chance to bring our own unique views on how beauty and engineering can combine to create a highly emotive piece of vehicle design,” Reichman said. Henriette further commented: “Aston Martin and Brough Superior are two luxury automotive manufacturers sharing the same passion for exclusive design and performance, the idea of developing a motorcycle in a frame of a close partnership came naturally.” Although the Aston Martin motorcycle will be a strictly limited product, it fits into the heritage brand’s recent plans to expand its line-up and explore more segments of the automobile industry. Known for its front-engine sports cars and grand tourers, the British manufacturer earlier this year revealed its plans to build mid-engine supercars in the near future. In addition to that, the company resurrected the Lagonda brand to handle luxury electric vehicles and the DBX luxury SUV is also set to debut soon. However, the idea of an Aston Martin motorcycle might not go well with the company’s traditional, dyed-in-the-wool fans who have already questioned the brand’s move into the SUV segment. But the upcoming motorcycle being a collaborative effort to create extremely limited examples, it shouldn’t be that big a problem for Aston Martin.
