Santogal Ferrari Madrid came on top as the best Ferrari dealership in the world at this year’s Testa Rossa Awards. The awards ceremony took place last month at the Ferrari factory in Maranello during the 2024 Ferrari Global Dealer Meeting. The Testa Rossa Awards was started eight years ago to recognize and reward Ferrari dealers from across the globe for their contribution to making the iconic Italian marque the best in the world. This year’s award ceremony brought together executives and top representatives from 170 exclusive dealerships from Ferrari’s global network, which covers 11 regions and 21 countries.
The Spanish dealership won the award for the “Best TOP Ferrari Showroom 2024.” It beat the Ferrari dealerships in Tennessee, China, and Australia, which were also vying for the top spot. One of Santogal Ferrari Madrid’s most innovative initiatives is creating a Ferrari-branded hotel for customers. The prestigious award was collected by Luis Pessanha, General Manager of Santogal Ferrari, Julio de Diego, Brand Manager, and Antonio Trescastro, Marketing Manager.
The prize for winning the award was a V12 from the new Ferrari 12Cilindri. The 6.5-liter twelve-cylinder engine is a work of art that takes 5 days to hand-assemble by the Ferrari technicians at the Maranello factory. The unique trophy will be proudly put up as a display at the dealership in Madrid. 2024 has been a busy year for Ferrari.
In addition to introducing the 12Cilindri, the Italian automaker also revealed the new flagship halo hypercar – the F80. Furthermore, Ferrari is also preparing to launch its first-ever all-electric model next year. The Maranello-based manufacturer delivered 13,663 vehicles worldwide last year, setting a new sales record, and is expected to do even better in 2024.
