The impact of coronavirus pandemic is being felt by all businesses around the world, forcing them to adapt and change the way they operate. In this new world, a lot of activities are moving to the virtual world and brands are tailoring their services to move them seamlessly to the interweb. Lamborghini has introduced its new virtual Ad Personam studio which offers virtual consultation to clients across the world who are looking to personalize their new Lamborghini without traveling to the specialist Ad Personam department in Sant’Agata Bolognese in Italy. The Italian automaker has also debuted a limited-edition Aventador SVJ to celebrate the launch of the new service. Called the Aventador SVJ Roadster Xago Edition, only 10 units will be created and their respective owners will be able to virtually configure and personalize their supercars.
The hexagonal pattern is pretty important in Lamborghini’s design language (something demonstrated in the design of Sián hybrid supercar). The pattern is also a dominant feature in the Xago Edition’s design. Lamborghini says its hexagonal patterns for the car were inspired by the hexagonal clouds on Saturn’s north pole. In addition to that, the limited-edition also gets wheels exclusive to it. The cabin upholstery also features the hexagonal pattern along with matching the exterior color contrast. Additionally, each example gets its own unique numbered plaque. Mechanically, the limited-edition is identical to the standard variant and is powered by a naturally aspirated 6.5-liter V12 that produces 759 horsepower. Lamborghini claims it can do the zero to 60 mph sprint in 2.6 seconds and reach a top speed of 217 mph.