Dior and Bogarde’s gold BMX bike is too bling for street racing


Dior Homme and Bogarde – the French bicycle manufacturers dropped their second collaborative project over the weekend. The two brands united to create a limited edition gold BMX bike that is unlikely to go unnoticed on the street.

If you can manage to look away from the gilded frame of this bike, you’ll that the houses went all out to ensure they used top quality chains, tires & pedals. The seat and grips are made of calf leather and the Dior logo is front and center.

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These bikes are as exorbitantly priced as you imagined with each one retailing for $5,425, but given that only 100 of these golden chariots were created, we have no doubt that they are sold out by now.

These days every brand worth their salt is introducing designer bikes from Audi to Maserati, but we give points to Dior for creating a distinctive set of wheels which stay true to their luxurious aesthetic.

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Vivien is a features writer with over eight years of expertise, specializing in celebrities and fashion. Since 2013, she has contributed to Luxurylaunches, delving deep into celebrity lifestyles and high-end fashion trends. Her pieces capture the essence of luxury, from coveted couture to intriguing collaborations. Beyond her journalistic pursuits, Vivien aspires for sun-soaked moments in St. Tropez, unique Nike Air Max sneakers, and Cartier's timeless Baignoire watch. With a discerning eye and a knack for capturing the opulence of the celebrity world, she remains a trusted voice in the realms of glamour and style.