Sir Jony Ive played an instrumental role in the turnaround story of Apple. He designed some of the most popular Apple products like the iPod, iPhone, MacBook, and even some parts of the UI of Apple’s operating system. However, the legendary designer quit Apple as the Chief Design Officer (CDO) in 2019 to start his own design firm LoveFrom in partnership with Marc Newson. The last we heard was the company got Airbnb as one of its first high-profile customers last year. The former Apple design chief has now signed a multi-year creative partnership with Italian automaker Ferrari and its parent company Exor.
Although the details on the partnership are scarce at the moment, we don’t expect Ive to design cars for the celebrated Italian marque. Only time will tell what the collaboration between the two brands will spawn, but we expect it to be co-branded lifestyle products. However, according to a report by The Financial Times, the partnership might include design contributions for Ferrari’s first-ever all-electric car, which is believed to come by 2025.
“Soon after LoveFrom was founded we began to talk with Jony and Marc about opportunities to combine their world-renowned creativity with ours, in complementary and incremental ways,” Exor CEO and Ferrari chairman John Elkann said in a statement. “Ferrari represents a first, exciting chance to do great things together as we build our future. I’m also delighted that Jony is joining our Partners Council where we look forward to benefitting from his uniquely valuable perspectives.”
Ive and Newson also commented that “As Ferrari owners and collectors, we could not be more excited about collaborating with this extraordinary company and in particular with the design team expertly led by Flavio Manzoni. We see some uniquely exciting opportunities working together which we believe will yield important and valuable work.”
