Here’s a behind-the- scenes look at photographing a $2.5 million Pagani Huayra with a $50k camera

Ever wondered what really goes on behind the scenes of official photo-shoots for million-dollar hypercars? Photographing those ultimate machines come with their own set of challenges. Their makers expect the photographers to leave no stone unturned to capture the prefect shots – the shots that often leave us drooling. When Pagani Automobili commissioned photographer Richard Thompson to capture the beauty of its $2.5 million Pagani Huayra BC on the streets of New York, the later chose to a Phase One XF 100MP medium format camera kit that costs over $50,000. A 5.5-minute YouTube video by the camera-maker gives us the behind-the-scenes look at how the shoot was done.

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Thompson decided to concept the shoot around a “dark urban feel” and New York was the perfect location for the project. He spent two months pre-visualizing the shoot and it ultimately was held under the Long Island railroad. The location isn’t the safest of neighborhoods and the photo-shoot was carried out under the protection of a team of cops from the NYPD. Have a look the photos and the video uploaded by Phase One; they’re great.

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Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.