Graff Diamonds’ billionaire owner, who once scrubbed toilets, turned heads in the Mediterranean with his $140 million yacht, Juice. The 233-foot vessel, which serves as the home at sea for the ‘King of Bling,’ features an owner’s deck, infinity pool, cinema, and more.

Image - Youtube / Gibraltar Yachting


Only the most stunning superyachts can steal the limelight in Mallorca, a haven of natural beauty and maritime splendor. So when Juice began turning heads, it spoke volumes about the luxury vessel. Owned by British billionaire Laurence Graff, the 86-year-old founder of Graff Diamonds who’s spent nearly 70 years surrounded by some of the world’s most precious gems, this $140 million superyacht is nothing short of a masterpiece.


As the world’s foremost dealer in diamonds and gemstones, Graff owns many enviable things: private jets, prized properties, even a diamond mine outside Johannesburg. So naturally, his yacht had to be just as extraordinary, and it is. Amusingly christened Juice, the name is a nod to his passion for art collecting, referencing the term used in the collectibles auction world where “juice” refers to the buyer’s commission fee.

Image – Charterworld

The yacht also boasts a custom logo inspired by Edward Ruscha’s pop art, spotted in all its glory as Juice cruised the western coast of Mallorca, drawing stares and smartphone cameras, according to the Majorca Daily Bulletin. The English businessman’s pleasure craft appeared to be en route from the port of Barcelona to Puerto Sóller.

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Launch of the Juice. Image – Charterworld

Once a 15-year-old school dropout whose first job involved scrubbing toilets, Graff now commands an experienced crew of 25 who cater to 12 guests aboard his 223-foot Feadship. With a net worth of $4.5 billion, according to Forbes, Graff spares no expense. Designed by RWD, Juice is a floating haven of luxury, with six lavish cabins that accommodate up to 12 guests. The expansive owner’s deck includes a plush suite, a private office, and a saloon. Guests housed on the main deck need only walk downstairs to enjoy a cinema or head up to the sundeck to work out in the gym.

Image – Youtube / Gibraltar Yachting

Onlookers in Mallorca may not have seen these luxe features, but imagining them is half the thrill. Making her Mediterranean debut, Juice is every bit a head-turner. Keeping this 1,550 GT beauty afloat and gleaming costs around $15 million annually. Propelled by twin MTU diesel engines, she cruises with a top speed of 16 knots.

Meet Laurence Graff, who went from scrubbing toilets to living like a diamond king-

Born in 1938, Graff wasn’t handed success on a silver platter. His journey into the glittering world of jewelry began with his mother enrolling him in a jewelry workshop in London at the age of 14. He soon partnered with a jeweler named Schindler, repairing rings and crafting small pieces in a modest shop. Before long, he began selling his own designs to jewelers across England. Fast forward to today, and Graff Diamonds International (founded in 1960) boasts more than 60 retail stores worldwide

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But Laurence Graff’s lifestyle shines brighter than his diamonds. With a clientele that includes Donald Trump, Oprah Winfrey, Larry Ellison, Elizabeth Taylor, and the Sultan of Brunei, Graff is also an avid art collector. His collection of modern and contemporary works is valued at over $600 million. He also collects vintage cars, including Ferraris, Aston Martins, and Mercedes, and splits his time between homes in Gstaad, London, St. Tropez, New York City, and, of course, aboard his 223-foot Feadship yacht.

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