Lamborghini will limit the number of cars it sells to maintain its brands exclusivity

A lot of Lamborghini’s patrons and ardent fans were not happy when the Italian exotic carmaker announced it will add an SUV to its product line-up. A move that was seen as an attempt to boost Lamborghini’s sales and revenue also in a way posed a threat to diminish the exclusivity of its cars and the brand’s image. However, Lamborghini’s CEO Stefano Domenicali has come out and given assurance to its customers to maintain the rarity of the cars with the Italian marque’s raging bull logo on them. He said that the carmaker expects to sell more than 8,000 cars in 2019, bringing them closer to their self-imposed 10,000-unit sales cap. During an event at its Sant’Agata Bolognese plant last week, Domenicali said: “We must not go on growing forever. We now have to consolidate these results and preserve exclusivity”.

Lamborghini has predicted an increase of revenue to $1.92 million in 2019, up from $1.6 billion in 2018 and the Urus luxury SUV has been driving force behind the stellar growth. The Italian manufacturer produced 2,693 units of the Urus in 2019 alone. The Lamborghini boss also repeated that the company is not planning to build an electric supercar anytime soon, saying that its customers are currently not interested. Instead, Lamborghini is looking towards turbocharging and the replacement for Huracan could use a turbocharged engine instead of the naturally aspirated V10. Domenicali also commented that Lamborghini is exploring how to approach the newly-announced hypercar racing class, set to replace the current LMP1 category.


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