The Internet’s most famous superyacht, Loon, a $75 million vessel with hundreds of thousands of social media followers, has mysteriously disappeared from the digital world

To truly grasp the opulence of owning a superyacht, one must look no further than the legendary Loon. This magnificent 223-foot vessel is a playground, mansion, floating palace, gourmet restaurant, and five-star resort, all seamlessly integrated into one. Widely regarded as Instagram’s most celebrated superyacht, Loon achieved fame not only for its exceptional features but also for showcasing the unparalleled joy of life aboard a luxury vessel. With a substantial fanbase of approximately 185,000 followers on Instagram and 200,000 subscribers on YouTube, Loon offered its audience a tantalizing glimpse into a world of maritime grandeur, until its digital presence mysteriously vanished.

According to Boat International, an incident on December 23 turned a dreamlike voyage into a nightmare. A chase boat belonging to the Icon Yachts superyacht struck the rocks of Anse des Cayes Bay in Saint Barthélemy, Caribbean.

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The crash injured six of the 11 Americans aboard. One woman was reportedly ejected from the boat upon impact and was airlifted to a Miami hospital, while the others received treatment for minor injuries at Irène de Bruyn Hospital.

Although we hope for the swift recovery of all involved, it appears that Loon’s once-vibrant social media presence is now adrift. Reports from the acclaimed YouTube channel eSysman SuperYachts suggest that Paul Clarke, Loon’s former captain, was either dismissed or resigned, leaving the yacht’s digital footprint in disarray.

The yacht’s Instagram profile which was private for sometime has now been taken down.

From Instagram to YouTube, the $75 million marvel (now listed for $47.5 million) has vanished, taking with it an extensive library of videos showcasing its extravagant lifestyle.

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These now-absent videos highlighted Loon’s luxurious seven cabins, an array of water toys and tenders, Michelin-caliber cuisine, and a crew renowned for its hospitality and entertainment, including an onboard DJ. Additionally, the website of Design Asset Management, the company overseeing Loon and managed by its former captain, has ceased operations. Even Loon’s official website has removed its crew pages and other details.

A meticulous investigation by eSysman SuperYachts uncovered the name of Loon’s new captain, Tyler Viljoen. The yachting world now awaits to see if he can reignite the magic that Loon once brought to its legions of fans and prospective charterers.