A man in China beat hundreds of eagle-eyed customers and got the deal of his life after Porsche listed its $148,000 sportscar on sale for a mere $18,000

Via Facebook / @Porsche


We are still a couple of months away from April Fool’s day, but a Porsche AG dealership in China startled everyone when it posted an advertisement on a social media platform for the latest Panamera with an unbelievable price tag. While the German sports sedan currently has a starting price of 998,000 yuan (around $150,000) in China, the dealership’s online ad reportedly was offering it for only 124,000 yuan (about $18,000). Predictably, hundreds of people who noticed this once-in-a-lifetime opportunity sprung into action to grab the deal of the century and put down a 911 yuan (roughly $135) reservation fee. Realizing the serious blunder, Porsche acknowledged that the dealership in the northern city of Yinchuan had made a mistake and the online ad contained “a serious mistake in the listed retail price.”

Via Facebook / @Porsche

However, this story has a happy ending for a customer for whom Christmas might have come a month late but brought an incredible present. According to a Bloomberg report, Porsche actually offered a deal to the first person who made an online reservation. The German manufacturer said it “negotiated an agreeable outcome” with that person regarding the one vehicle the dealership had in stock; although, the company didn’t choose to reveal the actual details of that deal.

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Via Facebook / @Porsche

Nevertheless, we can only make the assumption that it must have been an offer that was too good to be refused. For everyone else who paid the reservation fee, Porsche contacted all of them individually to explain the honest mistake made by the dealership and apologize for it. With 93,286 cars delivered in 2022, China is the single biggest market for Porsche followed by North America at 79,260.

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Written By
Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.