Porsche’s $2,000 Passport subscription service is the Netflix of sports cars

If you’re having a hard time choosing the right Porsche model and deciding on which variant will suit you the best, fret not! The Porsche buffet is now open to you for a monthly fee of as little as $2000 – but, that’s only if you live in Atlanta. The German carmaker is launching a program called Porsche Passport, a subscription-based service that gives you “frequent” vehicle swaps, unlimited mileage and coverage for the essentials that include insurance, registration, taxes, and even maintenance. It’s basically on-demand Porsche ownership.

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A pilot program of the service will kick off in Atlanta, Georgia in November and it will be available in two tiers, “Launch” and “Accelerate.” Launch is the more wallet-friendly option starting at $2,000 a month. At that price, you’ll get on-demand access to eight variants of Porsche 718 Boxster, Cayman S, Macan S and Cayenne. At $3,000 per month, Accelerate offers a choice of 22 variants including the four models from Launch, as well as the 911 and the Panamera. It addition to the monthly subscription costs, a one-time activation fee of $500 will also be charged. Membership will also be conditional based on a background and credit check. According to Porsche Cars North America CEO Klaus Zellmer, “Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy.”

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Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.