Rolls-Royce opens its sixteenth showroom in China, which took the position as the world’s largest showroom covering 1,200 square-meter space over two floors. The new showroom is in Shenyang, the capital city of Liaoning Province, China, and can hold up to five Rolls-Royce models. At the opening ceremony, Henrik Wilhelmsmeyer, Regional Director, Rolls-Royce Motor Cars Mainland China, mentioned that the motorcar company holds an astonishing 108-year legacy. This year being special as it marks the 10th anniversary of the renaissance of the historic marque at the Home of Rolls-Royce in Goodwood, England. The opening ceremony also marked a Phantom Coupé, coated in midnight blue and matching seashell interior.
The car has a number of developments in design, drive train, and technology. The car also had a silver twin coach line and blue seat piping to highlight its profile features added by the bespoke service. The new showroom will meet the demand for Phantom and Ghost models in the region.
Nearly 95% of all the Phantom and Ghost models go through some tailored personalization requested by the owner. Due to the growing demand for personalization, the premium bespoke services will also be available at the new showroom.
Rolls-Royce seems to be having an eventful year, as the brand will debut Wraith, the most powerful Rolls-Royce at the 2013 Auto Shanghai.
[Via – Rolls-Roycemotorcars]