Not a Hollywood starlet or an athlete – Emirates’ newest brand ambassador is a goose

From a-listed Hollywood stars and football players, Emirates has had several popular brand ambassadors over the years. And competing with them now is a creature unlike any other. We’re talking about the marquee’s latest mascot – Gerry the Goose. The creature will feature in the brand’s new campaign ad wherein he leaves his migrating flock to fly instead aboard one of Emirates’ Airbus A380 aircraft. While his clan tirelessly makes the journey by wing, Gerry chooses to enjoy the award-winning in-flight entertainment on board the aircraft.

Commenting on it, Senior Vice President of Marketing and Brand at Emirates, Richard Billington in a statement said, “In terms of the qualities and profile we look for in our brand ambassadors – we are spreading our wings.” “Gerry is a savvy traveler who knows what he wants and where he wants to go- but he’s adamant he’ll do it in style, with luxury and comfort as a priority. Having witnessed his seamless travel experience, we are confident that next time his friends will choose to Fly Better,” he further added.

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The campaign was co-created by Emirates and Untold Studios in London, where initial 3D models of geese were brought to life via Computer-Generated Imaging (CGI).

[Via: Simple Flying]

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A lawyer with a zeal for writing, Ekta has a deep love for linguistics, travel, and philosophy. Not an adrenalin junkie but likes going on occasional hikes to beat the weekday blues. Her bucket list includes escapades to Vietnam, Cambodia, and Morocco.