French designer Philippe Starck is set to add yet another feather to his cap as he lends his name and design expertise to a range of First and Business class amenity kits. The designer will work alongside WESSCO International (a company that creates hotel amenities, luxury guest amenities, and airline supplies) for his range which will include hard and soft versions of male, female and unisex kits.
“Starck is an iconic modern designer, and the breadth and impact of his work is unparalleled. Among other things, he is well known for the inspiring spaces and products he has created for the hospitality industry. We wanted to help bring his unique vision to the world’s top airlines,” said Petros Sakkis, Vice President International Operations at WESSCO International.
Starck himself commented on the project stating, “From the beginning of the creative process, two words appeared to me: the elegance and the gift. We create such an elegant and intelligent object that it would truly become a gift. And it might be the first time that passengers will open the bag and say: Oh! This is exactly what I wanted!” The collection is supposedly minimalist and timeless in design.
“The scope of this collaboration extends beyond amenity kits. The goal of our collaboration is nothing less than to create an unforgettable experience for people who travel. Of course that is a bold aim, but it is this boldness that separates the run-of-the-mill from those concepts that truly make an impact,” Sakis added.
[Via – Travelplus]
