Coinciding with the Singapore Grand Prix, Hublot unveiled its first pop-up store that will run from September 14 to September 23 at the Paragon Shopping Mall’s main atrium. Hublot being the official sponsor of the FIA Formula 1, it is a perfect way to kick of Grand Prix mood in the sophisticated city. The pop-up store will feature some of the never-before-seen timepieces and other offerings from Hublot, all coming to cost around $20 million in the store. The $5 million Big Bang will make its first appearance here including the $1.2 million Big Bang and the BabyBig Bang (part of the royal million trio). The store will also feature all-black carbon fiber bicycles, all-black skis, all-black carbon fiber armchairs, amongst many other goodies.
The store is also offering a handful of choice options giving customers a chance to choose their straps from a collection of over 150 and offering a 2-year international warranty. The store has been designed by Chris Lee and takes inspiration from enigmatic thinking with an imagined cosmos; magically solid yet porous and structurally monumental yet light.