Recently we reported that Swiss luxury company Richemont had destroyed millions worth of watches in Europe thanks to a lack of sales pushing the prices down. But it looks like Rolex is facing no problems of that nature in the Middle East given that the Swiss company has opened their largest ever boutique at the world famous Dubai Mall.
The store takes up a whopping 850 square meters of retail space across three levels and is operated by Dubai based luxury retailer Ahmed Seddiqi & Sons. The design of the space- both inside and out- draws on the watches it sells.
The store offers plenty of open space for a luxurious feel. Watches are displayed not only at sales counters and tables but also on wall shelves.
The space includes a showstopping chandelier from a Czech glass specialist. Even this chandelier has a bit of Rolex in it, as it is inspired by the cyclops, a bubble-like magnifying element that lets the watch owner clearly see the date on certain models.
On the mezzanine floor the details include walls with a leather-trim and gold-leaf, gold watch indexes and appliques. Every element seems to reference Rolex watches.
There’s also a screening room where Rolex enthusiasts can view short films that explore the history and heritage of the brand.
At a store launch of this importance, even the world famous brand ambassador Roger Federer and Rolex CEO Jean-Frederic Dufour were present.