Stories about Rolex

Wealthy watch collectors outbid each other for four one-of-a-kind Rolex Daytonas and raised nearly $25 million each for Leonardo DiCaprio-backed Re:wild and Roger Federer’s foundation, a windfall that could help protect threatened habitats and expand early childhood education

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Four extraordinarily rare Rolex Daytonas have done something few luxury watches ever could, turning the theater of high-end collecting into a vehicle for philanthropy…

Rolex reportedly had more than 1,000 potential buyers for its four custom, diamond-studded Daytonas, with collectors offering millions. Instead of choosing favoured clients, the brand will auction all four, with proceeds benefiting Leonardo DiCaprio-linked Re:wild and the Roger Federer Foundation

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Rolex is doing something it almost never does with its watches. Instead of quietly producing another limited run of the Cosmograph Daytona, the Swiss…